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Digital Marketing Course Curriculum

Course Overview

Digital marketing has become an essential component of modern business strategies, driving growth and increasing visibility in the digital landscape. Our Digital Marketing course at Coding Bytes is designed to provide you with the comprehensive knowledge and practical skills needed to excel in this dynamic field. 

Whether you’re a beginner or looking to enhance your marketing expertise, this course will equip you with the tools to create effective digital marketing campaigns and achieve your business goals. 

What You Will Learn?

1. Introduction to Digital Marketing

Understand the fundamentals of digital marketing, its evolution, and its importance in today’s business environment.

2. Search Engine Optimization (SEO)

Learn the techniques to improve website visibility on search engines, keyword research, on-page and off-page optimization, and link building strategies.

3. Content Marketing

Discover how to create compelling content that attracts and engages your target audience, including blog posts, videos, and social media content.

4. Social Media Marketing

Master the strategies to promote your brand on social media platforms like Facebook, Instagram, Twitter, LinkedIn, and more.

5. Pay-Per-Click (PPC) Advertising

Gain proficiency in creating and managing PPC campaigns on platforms like Google Ads and Bing Ads, including keyword bidding and ad copywriting.

6. Email Marketing

Learn how to design, execute, and analyze effective email marketing campaigns to nurture leads and retain customers.

7. Web Analytics

Understand how to use tools like Google Analytics to track and analyze website traffic, user behavior, and campaign performance.

8. Conversion Rate Optimization (CRO)

Explore strategies to optimize your website and marketing funnels to increase conversions and achieve business objectives.

9. Mobile Marketing

Get insights into mobile marketing techniques, including app marketing, SMS campaigns, and mobile-friendly web design.

10. Affiliate Marketing

Learn the fundamentals of affiliate marketing and how to create and manage successful affiliate programs. 

Scope and Career Opportunities

1. Digital Marketing Manager

Oversee and implement comprehensive digital marketing strategies for businesses.

2. SEO Specialist

Focus on improving website visibility and ranking on search engines through SEO techniques.

3. Content Marketer

Create and manage the engaging content for attracting and retaining customers.

4. Social Media Manager

Develop and execute social media strategies to build brand awareness and engagement.

5. PPC Specialist

Manage pay-per-click advertising campaigns to drive traffic and conversions.

6. Email Marketing Specialist

Design and execute the top email marketing campaigns to nurture leads and retain customers.

7. Web Analyst

Use web analytics tools to track, analyze, and optimize website performance and marketing campaigns.

8. Affiliate Marketing Manager

Create and manage major affiliate programs to drive sales and revenue. 

Who Can Join?

1. Students

Those who have completed 10+2 and possess basic computer knowledge.

2. Diploma Holders

Individuals with a diploma in any field.

3. Graduates

BCA, MCA, B.Tech, B.Sc Computer Science, and other graduates who want to enhance their marketing skills.

4. Professionals

Working professionals looking to upskill or transition into a career in digital marketing. 

Why Coding Bytes?

1. Expert Instructors

Learn from experienced instructors who are industry professionals with in-depth knowledge of digital marketing.

2. Comprehensive Curriculum

Our course content is meticulously designed to cover all essential aspects of digital marketing.

3. Hands-On Learning

Engage in practical exercises, projects, and real-world scenarios to solidify your understanding.

4. Flexible Learning Options

Enjoy the convenience of both online and offline classes to suit your schedule.

5. Career Support

Benefit from our career services, including the top tier resume building, interview preparation, and job placement assistance.

6. Community and Networking

Join a vibrant community of learners and professionals to share knowledge and grow together. 

Enroll in our Digital Marketing course at Coding Bytes and embark on a journey to become a proficient digital marketer. Discover new career opportunities and stay ahead in the ever-evolving digital landscape.

What Our Students Says?